The Essential Tools I Use to Run My Business Like a Boss
- Denisha McCauley
- Mar 17
- 3 min read

Running a photography and branding business isn’t just about having a great eye—it’s about having the right systems in place to keep everything running smoothly. From booking clients to delivering galleries, every step of my process is backed by tools that help me stay organized, professional, and efficient. If you’re a photographer, designer, or creative entrepreneur, these tools might just change the game for you too!
1. Dubsado – My Business Sidekick
If there’s one tool I can’t live without, it’s Dubsado. This CRM (client relationship management) system keeps me organized from inquiry to final delivery. I use it to:
✔️ Automate contracts, invoices, and proposals
✔️ Send professional emails and workflows
✔️ Keep track of client details and project timelines
No more messy email chains or lost documents—Dubsado helps me stay on top of every client interaction like a pro.
2. Flodesk – Where Emails Get a Glow-Up
When it comes to email marketing, Flodesk is my go-to. It makes designing and sending beautiful, engaging emails soeasy. I use it for:
✔️ Sending newsletters to my audience
✔️ Promoting special offers and new services
✔️ Keeping my clients inspired and engaged
With its drag-and-drop design and automation features, Flodesk makes sure my emails look just as polished as my photography.
3. ClickUp – The Ultimate Brain Organizer
Between photoshoots, branding projects, and content creation, I have a lot going on. ClickUp is my project management lifesaver. It helps me:
✔️ Organize tasks for photography, branding, and web design
✔️ Create workflows for editing, marketing, and client onboarding
✔️ Keep track of deadlines and never miss a step
It’s like having a personal assistant keeping my business on track 24/7.
4. Pic-Time – Delivering Galleries in Style
After a session, I want my clients to experience their images in a seamless and professional way. Pic-Time is my gallery delivery platform of choice because:
✔️ It makes downloading and sharing images effortless
✔️ Clients can order prints and albums directly from their gallery
✔️ The layouts and customization options make everything look luxurious
It’s all about creating that high-end experience from start to finish.
5. Photoshop – The Magic Touch
As a photographer, Photoshop is where the real magic happens. I use it to:
✔️ Retouch images for that flawless, magazine-worthy look
✔️ Enhance colors, lighting, and textures
✔️ Create custom graphics and branding elements
It’s an absolute must for making sure every image looks chef’s kiss perfect.
6. Capture One Pro – The Powerhouse for Editing
While I love Photoshop, Capture One Pro is my go-to for tethering and color grading. It helps me:
✔️ Get accurate colors straight out of the camera
✔️ Tether my camera during shoots for instant previews
✔️ Edit with precision and control over every detail
It’s a must for any photographer who wants total control over their images.
Final Thoughts
These tools aren’t just random software I picked up—they’re the backbone of my business. They help me streamline my workflow, stay on top of projects, and deliver high-quality results to my clients. If you’re a photographer or creative entrepreneur looking to level up, I highly recommend giving these tools a try!
What are some of your favorite business tools? Drop them in the comments—I’m always looking for ways to work smarter, not harder!
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