A wife, a business partner, a headshot that's eight years old and starting to be a problem. Almost none of them have been directed before, and it shows in every photograph they've ever hated of themselves.

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You won't be handed a vague pose and told to look natural. I'll tell you where to stand, what to do with your hands, and where to look. Fifteen minutes in, you'll stop thinking about it.

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Come as you are. Bring the jacket anyway.